To correctly analyze the matrix of Materialistic Superficiality we must first disect the literary definitions of the words. Superficial; lack of depth of knowledge or thought or feeling. Materialism; a desire for wealth and material possessions with little interest in ethical or spiritual matters. Corporate industry has taken the human desire of individuality, identity, and personal expression and has made it into an industrial commodity. The beauty cosmetic market and fashion industry are prime examples of this. The beauty industry is the foundation to for the titan that is fashion. The beauty industry capitalizes on the insecurities of women telling them they must be sexy and visually pleasing to men at all times. And primarity to maintain an image where a woman is classy and at the same time a whore willing to please. The contradictory ideal for a woman is coupled with the pressure to look young at all stages of life. Through years or submissiveness and a world culture that accepts women as objects, they began to internalize the unrealistic standards of beauty and buying the wrinkle serums, fake tits, artificial lips, and having the fat sucked out of their child bearing hips. With this now internalized vision of beauty women have been accepting their social niche by participating in the practice that is fashion.
What is fashion? Some say it is expression of one's self through clothing. I say thats a fucking lie perpetuated by massive conglomerates who are trying to sell shit. The same clothes made by the children who we turn the TV and see starving. Do not be confused. Fashion is business. the word is defined as; the latest and most admired style in clothes and cosmetics and behavior. If it is the most admired style it is not orginal. Self expression is a spec of the past.
So now what do we have. People with money who decide what is beautiful, then they force it in our minds through images in the media and surrounding us by it in stores. What are our choices? For a person incapable of deciphering what they really like and what they are told to like, they more often than not fall victim to the fashion guestapo. Immersing themselves in the scraps of materials with microscopic labels at an attempt to make themselves feel whole.

So these businesses, are the ones I hold responsible for suicide among young girls who are not satisfied with their body image because cosmo says that they weigh too much. I blame them for making girls think that men are more imporant than a future. I blame them for trapping women in men in the gender roles strictly in appearance. Materialistic Superficiality is no longer a term, it is a way of life that we inherit through the culture we are born in. Is it possible to destroy it.







